They can be used in different business fields, but are illustrated for common transgressions in management consulting. This chapter summarizes the benefits and limitations of four jokes-based research methods used to explore different ethical challenges and cases. The jokes-based interview method helps to overcome social desirability bias by introducing the topic of a specific moral transgression in a humorous way. The method is very well able to create rapport, as the jokes not only introduce the topic, but also serve as an icebreaker. The interviewee also needs to get room to freely interpret, associate and elaborate. When doing jokes-based interviews, follow-up questioning is important. Especially cartoons invite open conversation on ethical transgressions. Some jokes introduce the topic better than others, which makes the selection of jokes an important part of the method. It finds that the new interview method triggers junior consultants’ memories of experiences with pressuring managers, and managers’ memories on how their juniors deal with overly high leadership demands in consultancies. This chapter introduces a new jokes-based interview method that uses jokes to reflect on experiences with pressuring leadership in the context of consulting.
Recommendations and future research are made based on the findings of the study. Furthermore, it also contributes to the significance value of strategies that universities can implement for a successful Entrepreneurship Management among students, integrating best practices embedding entrepreneurship skills, market sensitivity and entrepreneurship thinking in enhancing their intention. Students could grow and refine their entrepreneurial skills using the findings as a base. Findings derived were indicating knowledge acquired by students, focusing on three (3) themes, including entrepreneurship mindset, market sensitivity, and skills. Hence, this paper explored the perception of educators, focusing on fifteen (15) educators at the Faculty of Hotel & Tourism Management, UiTM Terengganu campus. Limited research on the viewpoints of educators regarding their perceptions of student entrepreneurship education has been conducted especially in Malaysia. To create effective entrepreneurship courses, a thorough grasp of knowledge acquired by students to become entrepreneurs is essential. In order to cultivate and enhance potential entrepreneurs, entrepreneurship education is being introduced to university students as part of a larger university plan. In many educational institutions nowadays, entrepreneurship has emerged as a crucial subject and learning component.
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